527 PROJECTS is a solo studio/agency operations that helps musicians and creators develop, produce, and market digital projects like livestreams, pay-to-access media, memberships, and more. For brands, studios, and platforms, we lead and manage partnerships with influential music and creator talent on sponsored media that fans actually love.

For more than a decade, I’ve done this with Top 40 musicians, YouTube’s largest creators, traditional entertainers, and athletes. This has included everyone from Bon Jovi to Chief Keef and Lucasfilm to Paris Hilton - as well as hundreds of creators earning their first $ on the internet. On the brand side, I’ve worked between the talent and clients like Target, Taco Bell, Champs Sports, adidas, Google, FanDuel and many more.

I’ve been fortunate to do this under companies like Stageit (early music livestreaming platform) Maker Studios (YouTube/creator network acquired by Disney) and Moment (PPV streaming platform acquired by Patreon). In late 2024, I hit pause on full-time work to focus on my health after battling a rare muscle disease called LGMD2i most of my career. The break has helped significantly, and I’ve since kicked off 527 Projects with clients (and soon-to-be-announced projects) that include:

  • Creating an interactive, livestream experience for independent filmmakers with a growing film studio/distributor

  • A 24/7 streaming channel with one of the biggest American rock bands in history

  • Release week virtual listening parties for artists across multiple major and indie label groups

The Challenge: While the health improvements from the brief work break have been well worth it, I (like many) find myself in the most peculiar job market since I’ve started my career. But with my unique and extensive experience across direct-to-consumer media + brand partnerships (aka “the Creator Economy”) and live streaming, combined with the projects I’ve already secured, the best phase of my career is absolutely within reach. The Creator Industry as a whole is predicted to reach $500B+ by 2027 and major platforms like YouTube and Netflix are prioritizing live video content more than ever. As someone with 1-in-a-million experience and success across both of those models, I like my chances. I just need to keep going!

That is why, in efforts to make my current slate of projects as successful as possible and lean into them to create more opportunities, I have the ambitious-but-humble goal of crowdsourcing $20K across grants and generous donations from anyone willing to help. I’m confident with that small startup funding bump, alongside the revenue already coming from clients, as well as continued bootstrapping - I will have 527 Projects providing both a sustainable income and funds to better market and expand, or have strong enough results and projects in the market where a larger org (management co, studio, etc.) would love to bring what I’m doing under their operation.

So how can you help? First off, thank you for wondering that. To start, if you work in music or digital media in any capacity and know a person or org that might want to collaborate with me across anything previously mentioned, intros are always appreciated! If you’re interested in making even a small donation, you can do so HERE. Nothing is expected, but everything helps.

I’m happy to spotlight any organizations or individuals who contribute grants or donations above the $527 amount via:

  • Executive producer credit across projects

  • A “special thanks” section on the 527 Projects site and newsletter

  • Provide my services plan to any media/creator-led project for your company or an org in your portfolio

  • Anything else that might make your support be more mutually beneficial. Just let me know!

Thank you for reading and for your consideration. Get in touch anytime

-Tony