527 PROJECTS builds GREAT STATIONS (livestream programming & virtual experiential marketing)

These can be…

• Truly live and interactive or pre-recorded appointment viewing

• Recurring formats or one-off moments

• Your windowing strategy - communal first listen/viewing of a new album or film before it hits streaming. Make your product drop or tour announcement even bigger + more special

• Platform agnostic - streaming on your website, Substack, Patreon, YouTube, Twitch, whatever makes sense for your goals

• Shoppable - entertainment and commerce can co-exist in a way that doesn’t suck. Use live programming to sell vinyl, limited-run merch, debut your athlete partner’s signature shoe, sell concert tickets, and much more

• Bigger than content - but they also create a waterfall of content (on-demand video, social clips, etc.)

• Truly social entertainment - the audience tunes in not just to watch - but to interact with each other, and the programming itself, via chatbox

  
  For talent and teams:

  Livestreaming and virtual experiences create new revenue and marketing drivers.  The right approach and execution creates moments that turn casual followers, viewers, and listeners into long-term supporters. 

For brands and sponsors:

With the right talent, approach, and execution, virtual events keep audiences immersed in ways a sponsored post can’t. Supporting the arts creates a positive brand sentiment. Oh, and you also get the sponsored posts.

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