527 PROJECTS builds GREAT STATIONS
(livestream programming + “virtual experiential” marketing)

These can be…

• Truly live and interactive or pre-recorded appointment viewing

• Recurring series or one-off moments

• Your windowing strategy - communal first listen/viewing of a new album or film before it hits streaming. Make your product drop or tour announcement even bigger + more special

• Platform agnostic - streaming on your website, Substack, Patreon, YouTube, Twitch, whatever makes sense for your goals

• Shoppable - entertainment and commerce don’t have to be mutually exclusive. Use live programming to sell your vinyl, release limited-run merch, debut your athlete partner’s signature shoe, and sell tickets

• Bigger than content, but they also create a waterfall of content (on-demand video, social clips, etc.)

• Truly social entertainment - the audience tunes in to enjoy a shared interest, chats with other fans, and leaves the experience having had fun online - which we really need to bring back

  
  For talent and teams:

  Livestreaming and virtual experiences create new revenue and marketing drivers.  The right approach and execution creates moments that turn casual followers, viewers, and listeners into long-term supporters. 

For brands and sponsors:

With the right talent, approach, and execution, virtual events keep audiences immersed in ways a sponsored post can’t. Supporting the arts creates a positive brand sentiment. Oh, and you also get the sponsored posts.

Want to know more? Hit “About” or just reach out below!

Want to help? Please feel encouraged share this page with anyone that might be interested in collaborating - or SUPPORT with a small donation split with the CureLGMD2i foundation.